Kilo Strength & Performance

Challenge:

Kilo Strength & Performace opened during the Covid-19 pandemic, when restrictions were placed on gyms and gaining new members was challenging.

Competitive Analysis:

Most local gyms do not have specialized powerlifting and olympic lifting equipment, therby excluding these athletes. Many also have limited hours. Most of their websites also lack an optimized user experience.

Solution:

Create a website which showcases Kilo Strength as a 24-hour member-centered facility, with an all-inclusive and supportive lifting community, where no one feels excluded.

Challenges:

• Develop the site using WordPress and a limited budget, without the help of an outside developer.
• Competition from local gyms with larger marketing budgets and UX teams.

Solutions:

• Developed site using the Genesis WordPress theme, which provides the foundation for responsive design and fast loading times.
• Implemented a homepage video banner and a gym tour video, increasing user engagment and conversion rates.
• Added a prominant "Sign Up" call-to-action menu button, allowing users to sign up from any screen.

Results:

• 300 new users on the site in 30 days.
• Conversion rate of ~8% and a user engagement rate of 92%.