The ConcertGo app and responsive website helps users track their favorite artists, shows, nearby venues, explore new music, and buy tickets online. There are many concert apps and websites available, but many are time-consuming to use, as they don't provide a good user experience and are missing important information.
Users have found inaccurate or missing information on concert apps and have resorted to following bands on social media instead.
Users would like additional information on the venue, such as if they have a cashless bar or food.
Competitive audit showed there isn't a way to quickly preview the artist in similar concert-finding apps.
The main user flow is to purchase concert tickets through the app. Our persona Jack Appleby, who has a busy schedule and is short on time, reinforces the need for a quick and simplified user flow.
Paper wireframes were created to explore multiple design ideas quickly. Key features of the app and website include show recommendations, show information, previewing music, and searching for events. These key features were the focus of my paper wireframes. Stars represent favorite elements to explore in digital wireframes.
Digital wireframes for the mobile app and website were created based on key elements from the paper wireframes. Wireframes were created in Figma. After several iterations, these aligned best with the user's goals and worked to solve their pain points.
5 participants were recruited for an unmoderated usability study of the low-fidelity prototype. Participants were asked to complete 3 tasks: find a concert, preview the music, and purchase tickets. Conversion rate, time on task, and system usability scale were used as Key Performance Indicators (KPIs).
ConcertGo's mission is to help people find more enjoyment out of life by making it easier for them to attend concerts. Thus, bright colors and bold fonts were used to give the brand an energetic and optimistic feeling, somewhat nostalgic.
5 participants were recruited for an unmoderated usability study of the high-fidelity prototype. Participants were asked to complete 3 tasks: find a concert, preview the music, and purchase tickets. Conversion rate, time on task, and system usability scale were used as Key Performance Indicators (KPIs).
Play the videos below to see the app and website prototypes in action.
Entertainment is an important part of life fulfillment and happiness. However, many concert apps are not user-friendly and do not provide an enjoyable experience. Many users are short on free-time and browsing multiple sites to find shows isn't worth the cognitive overload.